(Last Updated: November 2018 with effective date 01 December 2018)
The data controller is Lemel Labs OÜ, with a registered address at Belarus.
WHAT INFORMATION DO WE COLLECT?
When you use the Services, we collect certain personally identifiable information that can be used to identify you (“Personal Data”). Our Services are designed to avoid collecting information such as your name, address, email address or other similar contact data. However, in certain cases we may process such data, if you provide them to us (for example, if you resort to our support team).
We process the following information:
Device Information – these data include the operating system of your device (device type), your mobile device identifiers (device ID, advertising ID), resolution, version of the application, language, time zone, as well as IP address.
Information about Your Use of the Services – these data include information about your activity within the Services, such as achievements within the Services, completed levels and actions taken within the Services, in-app purchases data (payment identification number, the type and amount of a product, its price in your local currency, date and time of the purchase), subscriptions, advertising that you click on.
Location Information – these data include information about your country, state and city of your location.
User Inquiries Information – these data includes all information you provide to us when addressing our support team or communicate with us in any other way.
When you register with us and use Lemel Labs, you generally provide your name and email address.
DO WE PROCESS YOU PAYMENT INFORMATION?
Our Services include in-app purchases, e.g. subscriptions. If you want to make an in-app purchase, you may do this with the help of in-app payment system provided by the Platform (either Google Play managed by Google or AppStore managed by Apple) and integrated in the Services. The in-app payment system is managed by the Platform administration or its authorized partner. Under no circumstances does Lemel Labs collect or process any information related to your payment instrument, such as bank card number, its validity term or your name as written on it.
DO WE PROVIDE THIRD PARTIES WITH PERSONAL DATA OR GET PERSONAL DATA FROM THIRD PARTIES?
Yes. For the purposes of analytics and advertising, we use services and solutions provided by third parties. Such parties process data on our behalf and the respective technical solutions represent a part of the Services. Any transfer of your Personal Data is based on a written agreement, and we make sure such a third party complies with the applicable data protection regulations. Such third parties process Personal Data in accordance with their own privacy policies. Please, check privacy policies of such third parties.
In certain cases we may transfer information about you to other third parties (for example, independent personal data controllers), if we are obliged or allowed to do so by applicable laws. If it is the case, we transfer such information while adhering to applicable personal data protection laws.
We also may transfer your Personal Data to a third party in the following cases:
- if we need so to protect legal rights of Lemel Labs, our end users, business parties or other interested parties;
- if we need so to enforce our agreements with you;
- if we need so to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing.
FOR WHAT PURPOSES DO WE PROCESS PERSONAL DATA?
We process Personal Data for the following purposes:
- to provide and maintain the Services, make the Services available to you if you switch devices or temporarily stop using the Services, as well as to manage everyday business activity related to the Services.
- to manage and protect the Services (e.g. to collect analytics, test, support end users, report illegal activity, etc.).
- to communicate with you with regard to your inquiries submitted to our help&support team.
- to analyze how you use the Services in order to plan further development of the Services, keep the Services updated and improve them.
- to advertise our Services.
FOR HOW LONG DO WE RETAIN PERSONAL DATA?
We retain all Personal Data for as long as you use the Services and 24 months after you stop using the Services. If you do not use the Services for 24 continuous months, we erase your Personal Data from our data base, as well as request the same erasure from any third party, whom your Personal Data may have been transferred to. We may erase your Personal Data earlier if we do not need to process such data anymore.
If it is legally required that we retain your Personal Data for longer period for whatever purpose as stated in the applicable law, we will retain your Personal Data for the period determined by the law. We will immediately erase your Personal Data after such period expires or if the legal duty to retain such Personal Data is repealed.
We may retain your Personal Data longer only in case such Personal Data have been duly anonymized. After anonymization the data are not considered Personal Data, as the end user (the data subject) is no longer identifiable.
Please, take into account that erasure of Personal Data is irretrievable. After your Personal Data have been erased, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.
DO WE PROCESS ANY PERSONAL DATA OF CHILDREN?
The Services are intended to be used by end users older than 16 years old.
We do not use the Services to knowingly solicit data from or market to children under the age of 13.
If you believe that we process Personal Data of a child below 13 years old, please, contact us and we will make all reasonable efforts to stop processing such data and erase it as soon as possible.
WHAT RIGHTS DO YOU HAVE WITH REGARD TO YOUR PERSONAL DATA?
Under the applicable data protection regulation, if you are a citizen of the EU and fall within the scope of a data subject, you are entitled to the following rights: right of access, right to rectification (correction), right to erasure (deletion), right to data portability, right to object, right to restriction of processing.
- right of access. You have the right to access your Personal Data, which we process;
- right to erasure (deletion). You have the right to ask us to completely delete your Personal Data;
- right to object. You have the right to object to processing of your Personal Data for the purpose of direct marketing;
- right to restriction of processing. Please, be informed that this right may be exercised only in a situation set forth in Article 18 of General Data Protection Regulation 2016/679;
- right to data portability. You have the right to ask us to receive the Personal Data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.
DO WE CONTROL THIRD-PARTY WEB-SITES?
HOW DO WE ADVERTISE IN THE SERVICES?
We show advertisements in the Services with the help of third-party advertising partners. We integrate their technologies into the Services, which are then used by our partners to select the advertisements that meet your interests in the best way.
If you do not want to receive targeted advertisements, please, adjust settings of your device as instructed below.
HOW CAN YOU ADJUST PRIVACY SETTINGS OF YOUR DEVICE?
If you want to adjust the privacy settings of your device, please, take the following steps:
- iOS operating system: enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then “Advertising”, and sliding the Limit Ad Tracking switch to “On”.
- Android operating system: opt out of Ads Personalization on Android by opening “Settings”, then tapping “Google”, then “Ads”, then enable the switch next to “Opt out of Ads Personalization”.
HOW DO WE COLLECT AND PROCESS DATA FOR ANALYTICAL PURPOSES?
In order to analyze various aspects of the Services functioning, we need to collect and process certain information with regard to your interaction with the Services. Such information includes your location data, information about your device and advertising data. It may also comprise information about errors of the Services functioning. For this purpose we use technologies and solutions provided by third parties – our analytical partners. We integrate such technologies into the Services and our partners process the data on our behalf to provide us with analytics.
Processing data for analytical purposes is based on a legitimate interest of Lemel Labs – analyzing data about the Services for commercial purposes. Analytics helps us to provide better services to users, update and develop the Services. For example, we may use such information in order to fix errors of the Services, evaluate demographic composition of our users, determine what features to add to the Services or whether we need to translate the Game into another language.
APPENDIX A – Advertising networks and their partners
(Last Updated: December 2020 with effective date 22 December 2020)
Adcolony is an advertising service provided by Jirbo, Inc (US)
Amazon Developer is an advertising service provided by Amazon, Inc. (US).
You can manage your personalized ad preferences in relation to Amazon directly from your Amazon account here: https://www.amazon.com/adprefs
AppLovin is an advertising service provided by AppLovin Corporation (US)
Facebook Audience Network
Facebook Audience Network is an advertising service provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services and targeted ads. Facebook does not require opt-in or opt-out signals from users in our Services, relevant signals are collected directly from the user upon creating an account in such service, except for users who are based in California and exercise their right to opt-out.
You can manage your personalized ad preferences in relation to Facebook directly from your Facebook account.
Fyber is an advertising service provided by Fyber Group. (Israel)
Google AdMob and their partners
AdMob by Google is provided by Google Inc. (US)
For more information on AdMob Partners, please visit: https://support.google.com/admob/answer/9012903
You can opt-out from AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en
You may opt-out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: https://www.google.com/ads/preferences/
HyprMX is an advertising service provided by HyprMX Mobile LLC (US)
Note: It is used only for users in the US.
IronSource is an advertising service provided by IronSource, Inc. (US) and does not require opt-in or opt-out signals from users in our Services, since they provide only non-personalized ads in our Services.
Maio is an advertising service provided by i-mobile Co., Ltd. (Japan)
MyTarget is an advertising service provided by My.Com B.V (Netherlands)
Nend is an advertising service provided by F@N Communications, Inc. (Japan)
Ogury is an advertising service provided by Ogury Ltd (UK)
Pangle is an advertising service provided by Bytedance Pte. Ltd. (Singapore)
Rubicon Project is an advertising service provided by The Rubicon Project, Inc. (US)
Snapchat is an advertising service provided by Snap Inc. (US)
Smaato and their vendors
Smaato is an advertising service provided by Smaato, Inc. (US)
Unity Ads is an advertising service provided by Unity Ads Inc. (US)
Verizon Media and their vendors
Verizon Media, previously known as Oath, provides advertising services under their AOL, Yahoo and other brands.
For more information on VerizonAOL (OATH) Vendors, please visit: https://www.verizonmedia.com/policies/ie/en/verizonmedia/privacy/topics/thirdparties/index.html
Vungle is provided by Vungle, Inc. (US)
Yandex is an advertising service provided by Yandex LLC (Russia)
Note: It is used only for users in Russia.
APPENDIX B – Analytics and other service providers
We use your information to perform our own analytics and to enable analytics provided by third parties and other essential functions. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving the Services, personalizing content, providing advertising, and making recommendations. In order to learn about how your information is used by our analytics service providers, you can follow the hyperlinks in the list below to each provider’s privacy notice.
Tenjin is analytics service provided by Tenjin LLC (US)
Facebook Ads conversion
Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. (US) that connects data from the Facebook advertising network with actions performed on the Services.
Facebook Analytics is an analytics tool provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services.
Firebase is an analytics service provided by Google Inc. (US)
Yandex App Metrica
Yandex Appmetrica is an analytics service provided by Yandex LLC. (RU) Policy: https://yandex.com/legal/confidential/index.html